Based in Italy, Elite is a well-established cycling brand with over four decades of experience creating performance-driven products for riders at every level. Known especially for its advanced indoor training gear and hydration systems, Elite has long been a favourite in the professional cycling world — supplying teams in the Tour de France and other major events — while also offering accessible, high-quality gear for recreational riders.
We stock a curated selection of Elite products designed to enhance both your indoor training and on-the-road performance:
- Bottle Cages — Lightweight, durable and widely used in both pro and amateur races. They offer a secure hold over rough terrain without making bottle access difficult.
- Water Bottles — Including the popular Fly range — ultra-lightweight bottles that are easy to squeeze and BPA-free.
Elite’s bottle cages and hydration systems are especially popular thanks to their reliability, low weight, and proven performance. The Fly water bottles, for instance, are among the lightest available, making them ideal for competitive cyclists who want every edge.
Everything is designed with durability and usability in mind, which is why Elite gear is just as common among pros as amateur enthusiasts worldwide.