Primo is an Italian brand founded with a clear vision: to bring a sense of personality, quality, and subtle flair to everyday cycling gear. Starting with the essentials — caps and socks — Primo quickly gained a loyal following among cyclists who value functional kit with a refined aesthetic.

Designed for real-world riding conditions, Primo accessories are lightweight, breathable, and easy to wear whether you’re training, or rolling out on a weekend coffee ride.

At Mr Cycling World, we stock a versatile range of Maxxis bike tyres, including

• Cycling Socks — Lightweight, moisture-wicking, and available in bold minimalist designs. Designed to stay snug and breathable inside any cycling shoe.
• Cycling Cap — Traditional cotton-blend cycling caps that fit comfortably under a helmet. Ideal for managing sweat, blocking sun, or just completing your kit.

Each item is crafted with a focus on detail — from the stitching to the colourways — giving you gear that performs well and looks good doing it.

Promo is ideal for:

• Road cyclists looking for breathable, stylish accessories.
• Riders who appreciate subtle design with European flair.
• Anyone wanting to upgrade their kit with simple, well-made essentials.
• Gift buyers after practical yet thoughtful cycling items.

The brand’s motto — balancing performance and style — comes through clearly in each pair of socks or cap they release.

Far from just a fashion statement, Primo’s cycling caps are made to wick sweat, shield your eyes from the sun or rain, and keep your head cooler under a helmet. They’re foldable, quick to dry, and designed with year-round utility in mind.