Whatever Happened to Cell Bikes (Plex Pty Ltd)?

Having heard a few industry whispers about a pending closure of one of Australia’s local online and bricks and mortar shops, Cell Bikes, on 10 April 2018 it became apparent there was possibly some substance to it…

Australian Cycling Forums reported “Cell Bikes probably no longer in business” (click to open). Quote:

After many months of uncertainty and word that Cell Bikes (Plex Pty Ltd) was in significant debt to numerous distributors / suppliers – Cell Bikes appear no longer to be operating. The most recent Google Customer Reviewers in April for Cell Bikes shows that goods ordered online are no longer being sent (though the website is still online). I am aware that a number of big-name distributors have collected their stock from the shop premises.

Insolvency Confirmation

11 April 2018: Breaking news today that Cell Bikes (Plex Pty Ltd) in Australia have indeed sadly gone into liquidation (insolvent). You can see the full notice on the ASIC website (click to open). At this time customers are encouraged not to shop there as a result. Suppliers may wish to seek legal advice prior to supplying services or goods.

Going, Going, Gone - Cell Bikes - Insolvent

Bizarre Update

25 May 2018: A bizarre update from Jono Allara of Bicycles Online, who wrote this email to us:

Subject: Trademark violation – Cell Bikes

Hi guys,

I have noticed this web page on your site today: https://www.mrcyclingworld.com.au/collections/cell-bikes-plex-pty-ltd

Bicycles Online is the new owner of the Cell Bikes trademark and logos. This page is an infringement on the Cell Bikes trademark we now own. Please can you remove all reference to Cell Bikes and Cell Bikes logos from this site immediately or we will need to take legal action.

Thank you.
Jonathon Allara
Director
Bicycles Online

(We asked Mr Allara for clarification by phone as to how we have infringed trademark (when reporting facts), however he declined…)

Finally:

Customers are welcome to shop with Mr Cycling World Pty Ltd instead. No debts, insolvency notices, liquidation notices or legal eagles ready to pounce. No problems at our end :-) You’re welcome!